Download E-books The Attention Merchants: The Epic Scramble to Get Inside Our Heads PDF

From Tim Wu, writer of the award-winning The grasp Switch and who coined the word "net neutrality"--a revelatory examine the increase of "attention harvesting," and its transformative impression on our society and our selves.

Attention merchant: an industrial-scale harvester of human recognition. a company whose company version is the mass catch of recognition for resale to advertisers.

In approximately each second of our waking lives, we are facing a barrage of ads enticements, branding efforts, backed social media, advertisements and different efforts to reap our realization. over the past century, few occasions or areas have remained uncultivated by way of the "attention merchants," contributing to the distracted, unfocused tenor of our occasions. Tim Wu argues that this isn't easily the byproduct of contemporary innovations however the outcome of greater than a century's development and growth within the industries that feed on human cognizance. From the pre-Madison street start of ads to TV's golden age to our current age of appreciably individualized offerings, the company version of "attention retailers" has consistently been an identical. He describes the revolts that experience risen opposed to those relentless makes an attempt to persuade our intake, from the handheld remote control to FDA rules to Apple's ad-blocking OS. yet he makes transparent that focus retailers develop ever-new heads, and their technique of harvesting our recognition have given upward push to the defining industries of our time, altering our nature--cognitive, social, and otherwise--in methods unbelievable even a iteration in the past.

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