With [Bob Schulberg's] dying, radio misplaced an excellent suggest and a great good friend. thankfully, Bob's proficient son, Pete, understands much approximately broadcasting, too either as a printed newsman and a newspaper journalist masking the media. Pete has picked up the place his dad left off, bringing the e-book modern with a ability and thoroughness i do know Bob will be pleased with. strong writing runs within the Schulberg family members. Radio is magic okay. And the Schulbergs, Bob and Pete, clarify how the magic works. "This is needed analyzing for all broadcasters and all revenues humans in all markets and codecs. -- Rocky Blumhagen Station supervisor KGON/KNRK Portland, OR ""Radio ads: The Authoritative instruction manual" is a needs to learn for either neophytes and veterans of the broadcasting business." -- Jerry Feniger handling Director Station Representatives organization "The apple does not fall faraway from the tree! Pete Schulberg has undated his father's vintage paintings for the our on-line world period, generating a totally modern publication that keeps the 1st edition's transparent, readable presentation of these basics necessary to each broadcaster and ads expert. "Radio advertisements" is worth it interpreting for college kids and newbies to the company in addition to professional professionals who're trying to find new rules on how one can use radio extra successfully. This booklet is a winner!" -- Roger Baron vp, Director of Media learn Foote, Cone & Belding
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