Download E-books Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing PDF

By Kevin J. Clancy

So much companies blithely dangle to universal advertising "wisdom" - and lots of pay the fee via failing. that is the difficult premise of this publication, which deals unconventional ideas and counter-intuitive solutions adaptable to nearly any enterprise scenario. Drawing on years of expertise within the marking trenches and company boardrooms as of the main popular advertising specialists in the United States, Kevin J. Clancy and Robert S. Shulman exhibit retailers find out how to put off the myths and demise want practices which are killing manufacturers, items, prone, and firms during the global. Readers will discover ways to self-correct greater than a hundred established loss of life want advertising fallacies, together with: "CEOs be aware of very much approximately marketing"; "small companies cannot compete with giants like WalMart"; "heavy clients are your top prospects"; "database advertising has the entire answers"; "focus teams are a significant foundation for smart move making"; "marketing companions have your top pursuits in mind"; "if P&G does it, then it has to be right"; and "we have to maintain all of our clients and continue them a hundred% satisfied". all through there are anecdotes and examples from the authors' adventure and learn.

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